Grow.
Connect.
Deliver.
Products
400+
Assortment
Working with
450+
Suppliers
We export to
35+
Countries
Grow with roveg!
Roveg is more than just a workplace. It’s a place where you can grow, take initiative, and be part of a team that values speed, reliability, and teamwork. With colleagues from more than 30 nationalities, each day brings new perspectives and challenges. We invest in our people, offer room for development, and celebrate successes together. At Roveg, you’re not just part of the proces, you help drive it forward.
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We take initiative
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We move fast
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You can count on us
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We grow together
Our brands
We are proud to offer a portfolio that reflects our dedication to quality, variety, and innovation. Over time, we’ve developed three distinct brands: Pura Vida, Puro Gusto, and Puro Delicio. Each designed to meet different tastes and markets while carrying our signature commitment to excellence.
Puro Gusto
Are you a retailer looking for exotic fruit — packaged individually, in several pieces of the same type of fruit in one box, or mixed with other types? With Puro Gusto, you can choose from ready-to-eat avocados and mangoes, stone fruit, soft fruit, berries, and grapes — all of pure quality and flavour.
Pura Vida
Pura Vida is our premium brand, offering a wide selection of root vegetables, citrus fruit, (unripe) avocadoes and mangoes, pears, pomegranates, soft fruit, melons, and asparagus. Are you – as a hospitality professional or as a wholesaler – looking for exclusive and speciality products such as mini vegetables and other niche varieties?
Puro delicio
The Puro Delicio range brings you the perfect blend of flavor and convenience with a curated selection of stone fruits, soft fruits, and grapes. Thoughtfully packaged in signature small portions, they’re ideal for snacking—whether you savor them one piece at a time or indulge in bite-sized delights like berries and grapes.
Sustainability at roveg
We believe in building a future where freshness goes hand in hand with responsibility. Our warehouse runs on solar and wind energy, our packaging is recyclable, and we prioritize sea freight over air transport. We support seasonal farming, reduce plastic and food waste, and invest in local social impact.
Start your career with a traineeship at ROVEG
Are you ready to explore the world of international trade, logistics, and fresh products? As a trainee at Roveg, you will gain practical experience in a fast-growing company with a global mindset and a supportive team.
In the spotlight
Discover the stories behind our people and stay updated on the latest developments at Roveg. Here, we share inspiring experiences from colleagues and the key news stories that help our company grow. Get a behind-the-scenes look!
Puro Gusto: Easy fresh coconut for today’s busy lifestyles
As global demand for healthy, natural beverages continues to rise, the coconut market is quickly growing, especially in Europe. Driving this transformation is a shift toward convenience, freshness, and branding....
Celebrating Roveg’s EcoVadis bronze medal: A milestone in our sustainability journey
For the past few years, Roveg has increasingly focused on sustainability, making significant steps towards a more responsible future. This journey began several years ago when it became clear that...
The Potential of Pitahaya in Europe: “We are already evidencing a shift in where these products are sourced”
The 2024/25 winter season for pitahaya, commonly known as dragon fruit, is beginning, marking the transition from the Mediterranean harvest to the upcoming supplies from Vietnam and Thailand. Pitahaya is...Need help?
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